LEARN & CONNECT

Fresh ideas. Proven strategies.

We believe the best growth happens when learning is connected to action. Dive into insights from real experiences and hands-on tips you can use today.
NEW EMPLOYEE FUNDAMENTALS COURSES

Train new hires to excel in Sales, Service, and Parts

Set your new team members up for success with courses designed for the most critical dealership roles. From delivering reliable service at the parts counter, to guiding customers with professionalism as a service writer, to building trust and closing deals on the sales floor, each course equips your staff with the skills to drive customer satisfaction, loyalty, and dealership growth.
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WEBINARS

Learn with industry leaders

Join us live as we tackle the topics that matter most to your business. From tactical training to strategic insight, our free webinars are built for impact.

Recent topics include:

Build a Market-Leading Dealership Brand
Mastering Dealership Cash Flow
Digial Marketing MythBusters
Designing a More Valuable Dealership
Unlock More Leads & Better Reviews with Google
Is Reinsurance Right for Your Dealership?
The Digital Edge: Inside the Marketing Playbook
Revving Up Parts & Accessories Profits
Key Strategies for Maximizing Profitability and Efficiency in F&I Operations
Succession Planning for Your Dealership

How to Hold Your Accounting Team Accountable

Presenter: Brian Lucas, Partner, The Accounting Guys (TAG)
Date: July 1 @ 12PM ET
In this webinar, Brian Lucas from The Accounting Guys will explore what it takes to build a dealership accounting department that supports better decisions, stronger cash flow, and faster financial visibility. You’ll learn how to identify common month-end close issues, why accurate reconciliations and balance sheet schedules matter, and what steps can help your dealership move from a year-end mindset to a consistent 30-day close — and eventually a 5-day close. The session will also clarify the differences between key accounting roles, from data entry and A/R or A/P clerks to bookkeepers, controllers, and CFOs, so dealers can better understand the experience and responsibilities their business actually needs. Attendees will leave with a clearer view of how accounting can help move the dealership forward instead of holding it back.
Register
Blog

Insights that drive success

Our blog delivers practical strategies, real-world stories, and expert perspectives to help powersports dealers and OEMs stay ahead in a fast-moving industry.
Expert Insights

What If Your Dealership Stopped Waiting for the Perfect Technician and Built One Instead.

Instead of waiting to hire the “perfect” technician, dealerships can invest in apprenticeships to train employees to their exact standards. By hiring for attitude and pairing apprentices with experienced mentors, shops create a steady pipeline of skilled, loyal technicians while reducing recruiting costs and improving bay utilization. Structured programs with clear milestones and hands-on training build long-term culture, efficiency, and retention, turning the shop into a place others want to work.
Jennifer Robison
June 11, 2026
Expert Insights

AI Didn’t Upset My Mother-in-Law. The Lack of Transparency Did.

A customer was impressed by the efficiency of a dealership’s AI-powered scheduling system but felt misled when she later discovered she had been interacting with AI, not a human. The key takeaway is that transparency matters: using AI to improve convenience is fine, but customers should always be informed they are communicating with an AI assistant. Trust hinges on openness, not just technological capability.
Brian Croft
June 9, 2026
Expert Insights

Part 3 - How to Fix Your F&I Process Without Blowing Up Your Store

F&I doesn’t need a complete overhaul, just a few key adjustments to make the process smoother and more natural. By aligning sales and F&I on messaging and creating a warmer handoff, dealerships can ensure the transition feels more seamless. Slowing down the conversation, using clear language, and maintaining consistency across all interactions builds trust, improves customer openness, and boosts overall performance.
Brian Croft
May 26, 2026
Expert Insights

Why Every Powersports Dealership Needs an F&I Menu to Maximize Profit and Customer Trust

An F&I menu is a powerful tool that helps powersports dealerships maximize profitability and build customer trust by providing a consistent, transparent way to present protection products. It eliminates variability, boosts product penetration, and ensures compliance, while giving customers a clear, structured choice. By shifting from an ad-hoc approach to a menu-driven process, dealerships can improve performance, reduce risk, and meet modern retail expectations for clarity and control.
Brian Kane
May 21, 2026
Expert Insights

Part 2 - Why Today’s Customer Doesn’t Trust Your F&I Pitch

Trust is the biggest hurdle when introducing F&I products, as today’s customers come in with pre-existing skepticism from their research. To overcome this, dealerships need to make the F&I conversation feel more personal and transparent, avoiding sales scripts and instead explaining coverage in plain terms tailored to the customer’s needs. Dealers who are successful in building trust do so by being consistent, human, and upfront throughout the sales process.
Brian Croft
May 19, 2026
Expert Insights

Why Selling GAP Coverage to Powersports Customers Who Finance Matters More Than Ever

Selling GAP coverage to powersports customers is crucial in today’s market, where rapid depreciation, longer loan terms, and minimal down payments create significant financial risk. GAP insurance protects customers by covering the difference between what their primary insurance pays and what they still owe on a totaled or stolen vehicle. For dealerships, offering GAP coverage not only enhances customer peace of mind but also protects the dealership’s reputation, boosts profits, and increases customer retention.
Brian Kane
May 14, 2026
YOUTUBE CHANNEL

Where pros learn, share, and grow

Our YouTube channel is dedicated to strengthening dealerships by sharing real-world stories, expert insights, and community-driven strategies.
CHECK OUT OUR CHANNEL

Dealer insights

Conversations with top dealers and industry leaders sharing what works on the ground.

Training tips

Actionable advice to improve service, sales, and parts performance at every level.

Success stories

Real-world examples of dealerships building stronger teams and deeper community connections.
HEROHUB PODCAST

Fueling the future through stories of innovation

In our podcast, we explore the journeys of the trailblazers, trendsetters, and game-changers who are shaping the future of vehicles and equipment and changing lives. In each episode, we'll dive into real stories of passion, perseverance, and innovation, uncovering the human spirit behind the machines. Whether you're here for cutting-edge tech, business strategies, or simple love of the ride, this is where you'll find the inspiration to fuel your journey.

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