One of the world’s largest powersports OEMs wanted to gain a more complete understanding of how consumers decide what to buy for their vehicles and where they ultimately make their purchases. As the first step in a multi-year omnichannel research engagement, we designed, deployed, and delivered one of the most comprehensive studies on powersports parts, accessories & apparel purchases.
From quantifying the role of online marketplaces to investigating the role of brick-and-mortar commerce in today’s changing landscape, our work provided critical insights for developing a differentiated sales strategy.
Our custom qualitative and quantitative approach was designed to measure channel preference and brand loyalty while also uncovering opportunities to improve the parts, accessories and apparel purchase journey.
