MEET YOUR COACHES
Learn from leaders who’ve lived it
Our coaches bring decades of hands-on experience owning dealerships, leading teams, and helping businesses improve performance. Their backgrounds span powersports, OEM leadership, finance, service, marketing, and organizational development—bringing practical lessons and proven approaches you can put to work at your dealership.
Jared Burt
Jared Burt is the Founder and CEO of Herohub, the company behind Shop Dealer Ecommerce, HerohubIQ and DealerHero 20 Groups—pro services and digital tools that are transforming how dealerships and OEMs train, sell, and grow. A former owner and operating partner of Rexburg Motorsports, Jared also held key leadership roles at Motorfist/Arctic Cat, where he focused on dealer network development and marketing strategy. His roots in the industry run deep—he grew up selling parts at his family’s International Harvester dealerships. He holds an MBA from Brigham Young University and has taught business and marketing at BYU-Idaho. When he’s not leading innovation in the industry, you’ll likely find him outdoors—most recently, summiting the Grand Teton.
Josh DeMoe
Josh DeMoe is dedicated to helping powersports dealers build stronger businesses through operational excellence, leadership development, and peer collaboration. With more than 27 years of experience in the powersports industry, Josh has built his career across dealership operations, sales, finance, fixed operations, and executive leadership before transitioning into dealer consulting.Prior to joining Herohub, Josh served on the Dealer Operations Consulting team for Harley-Davidson Motor Company, Inc., partnering with more than 125 dealerships across the country to improve profitability, operational performance, and leadership effectiveness through strategic planning, data-driven coaching, and performance management. Today, he leads performance groups, facilitates dealer collaboration, and works alongside industry partners to help dealership teams achieve sustainable growth, stronger cultures, and measurable business results.
Angela Hieronimus
As the CEO of Live Oak Dealer Service, Angela is on a mission to revolutionize powersports dealerships nationwide, transforming them into vibrant hubs of opportunity and growth. Angela has over two decades in the industry, from sales and finance to corporate settings including vendors. With a passion for empowering others through innovative training and compliance strategies, Angela has been recognized by platforms such as MPN Power Players, Mastering Powersports Dealership FIXIT, and earned accolades including the Powersports Accelerates Women with Spark Award.
Perry Rockwood
Perry Rockwood is a social media strategist and digital storyteller who combines emerging trends, creative content, and audience insights to help brands expand their reach and build meaningful connections. With a master’s degree in professional communication and experience shaping BYU–Idaho’s social media presence, Perry joins Herohub to share practical strategies dealership owners, operators, and marketers can use to capture attention, engage customers, and stand out in a rapidly changing digital landscape.
Kurt Von Ahnen
Kurt von Ahnen is a published author, recognized Powersports and Marine industry expert, and digital marketing agency owner. His book, “Service Writing in Black and White,” launched a career working with Ducati, BRP, Suzuki, and others. Through Powersport Academy, Kurt helps independent dealers grow their Parts and Service business. He also works with the Marine Retailers Association, supporting Marine Dealers through a certification program focused on process development across all areas of the dealership.
